Marketing BA (Hons)
This course is taught from our London campus – prepare for your career in marketing and explore topics including branding, product development and advertising as you study at our London campus. Work with clients and business on live projects and build your professional network as you study.
Key information
UCAS code:
N501
Typical offer:
96-104 UCAS points from 3 A levels, or equivalent
Showing content for section Overview
Overview
Study BA (Hons) Marketing at University of Portsmouth London, a TEF Gold-rated, Top 5 Young University*, based in the vibrant and well-connected borough of Walthamstow.
What sets this degree apart is our fixed timetable, which stays the same from day one until graduation, allowing you to plan your studies, work and life with ease.
Our block teaching approach and smaller class sizes mean you’ll focus on one subject at a time, with ample one-on-one support from academics. This more personalised learning experience ensures you get the most out of each module.
*Times Higher Education Young University Rankings 2024
Your new home at UoP London
Located just a minute’s walk from Walthamstow’s tube and bus stations, our campus provides easy access to the entire city, placing you at the centre of London’s dynamic business scene.
Come along to an Open Day
Open Days at the London campus vary to those held in Portsmouth.
Course highlights
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Benefit from a hands-on approach with simulation activities, collaborative projects and no exams - assessments are rooted in authentic scenarios, preparing you for the realities of the marketing world
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Gain real-life experience working on assessments based on actual client briefs from local businesses in Walthamstow, allowing you to apply your skills in real-world scenarios while building valuable connections in the community
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Hear from regular speakers who bring first-hand industry insights, including successful social media campaign strategies, ensuring you stay current with marketing trends and practices
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Join exclusive networking events with local business leaders, where you'll build connections, gain industry insights, and uncover exciting career opportunities
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Dive into real-world marketing data to uncover trends, shape strategies, and make impactful decisions that drive business success
Business and management studies at the University of Portsmouth is ranked 4th of the modern universities for research quality
Research Excellence Framework (REF) 2021
Accreditation
Contact information
London Campus Enquiries: london@port.ac.uk
Clearing is open
Entry requirements
BA (Hons) Marketing degree entry requirements
Typical offers
- A levels - BCC-CCC
- UCAS points - 96-104 points from 3 A levels, or equivalent (calculate your UCAS points)
- T-levels - Merit
- BTECs (Extended Diplomas) - DMM-MMM
- International Baccalaureate - 27-28
You may need to have studied specific subjects or GCSEs - see full entry requirements and other qualifications we accept.
English language requirements
- English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Ideal skills and qualities for this course
You'll get the most out of this marketing degree if you're adaptable and proactive. You should actively engage in your learning and be committed to honing your professional skills. You should be interested in problem solving, and we'll help you develop these skills as you learn.
If you have experience with creative tools and software already then you'll have an idea of what to expect from the software on the course, but this is not essential. You'll get the support you need to develop your skills regardless of whether you have past experience with these tools.
I chose my course because of the variety of options, a great reputation and a stellar support system.
Careers and opportunities
You'll graduate ready to make an impact in the marketing industry and have the skills, qualifications and practical experience to showcase your employability and start your career as a digital marketer.
You'll stand out to employers with experience working on live client projects, whether you completed the marketing consultancy project module or volunteered in industry during your studies.
You'll already have experience using industry software and tools, and you'll leave university with a solid understanding of marketing management and how marketing impacts businesses at all levels.
What jobs can you get with a marketing degree?
Graduates of the Portsmouth campus have secured jobs as:
- marketing executive
- social media account manager
- advertising planner
- ecommerce trading executive
- international project manager
- customer relationship executive
- field marketing executive
- operations manager: sales and marketing
- recruitment consultant
Graduates from the University of Portsmouth have gone on to work for companies such as:
- Microsoft
- Sky
- BMW Financial Services
- FatFace
- Quintessentially (luxury lifestyle management)
- Pendragon (automotive)
- Blue Reef Aquarium
- Immediate Media Co. (content and platforms)
- The Bank of England
Modules
What you'll study (indicative)
Note, these modules are based on courses starting in 2024. We'll confirm 2025 modules soon.
- Business Accounting — 20 credits
- Consumer Insights — 20 credits
- Digital Content Creation — 20 credits
- Discovering the Business Professional — 20 credits
- Managing People in Organisations — 20 credits
- Marketing Principles and Practice — 20 credits
- Creative Communications — 20 credits
- Digital Marketing — 20 credits
- Marketing Communications — 20 credits
- Marketing Research Project — 20 credits
- Branding — 20 credits
- International Marketing Project — 20 credits
Core modules:
- Advertising — 20 credits
- Transformative Marketing — 20 credits
- Business to Business Marketing — 20 credits
Optional modules:
- Work-based Learning — 40 credits
- Marketing Consultancy Project — 40 credits
- Dissertation (Marketing) — 40 credits
- Strategic Marketing in a Global Environment — 20 credits
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.
Changes to course content
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.
The majority of your timetabled teaching will be face-to-face and will include:
- workshops
- seminars
- one-on-one tutorials
- practical sessions
- group discussions
As well as face-to-face activities you'll access online sessions and materials to support your studies.
You'll have a personal tutor, student engagement officers and study support staff to help you throughout your degree.
Assessment
How you're assessed will depend on which modules you choose. Your assessment methods are likely to include:
- written reports
- oral presentations
- portfolios
- examinations
- dissertation
During your studies you'll have opportunities to share your work with tutors and receive feedback to help develop your assignments before you submit them.
How you'll spend your time
One of the main differences between school or college and university is how much control you have over your learning.
We're planning for most of your learning to be supported by timetabled face-to-face teaching with some elements of online provision.
A typical week
We recommend you spend at least 35 hours a week studying for this degree.
As you will be studying at our London campus, you can expect:
- a fixed timetable - study two days a week, either all morning or all afternoon, allowing flexibility for part-time work or family commitments
- no traditional lectures - focus on interactive seminars with small class sizes for more one-on-one time with your academics
- on-campus learning - attend classes on campus two days a week, engaging directly with your peers and professors
- online provision - some learning is delivered online, providing further flexibility to balance your studies with other responsibilities
Term dates
The academic year runs from September to June. There are breaks at Christmas and Easter.
Supporting you
The amount of timetabled teaching you'll get on your degree might be less than what you're used to at school or college, but you'll get the following types of support via video, phone and face-to-face from our London campus support team to enhance your learning experience and help you succeed:
- academic writing (such as essays, reports, dissertations, projects and literature reviews)
- reflective writing
- critical thinking skills
- delivering presentations (including observing and filming presentations)
- understanding and using assignment feedback
- managing your time and workload
- revision and exam techniques
You'll also have access to a personal tutor to support you in your studies.
If English isn't your first language, you can do one of our English language courses to improve your written and spoken English language skills before starting your degree. Once you're here, you can take part in our free In-Sessional English (ISE) programme to improve your English further.
I chose my course because of the variety of options, a great reputation and a stellar support system.
Course costs and funding
Tuition fees
- UK/Channel Islands and Isle of Man students – £9,535 (subject to annual increase)
- EU students – £9,535 (including Transition Scholarship – subject to annual increase)
- International students – £17,200 (subject to annual increase)
Funding your studies
Find out how to fund your studies, including the scholarships and bursaries you could get. You can also find more about tuition fees and living costs, including what your tuition fees cover.
Additional course costs
These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.
Additional costs
Our accommodation section shows your accommodation options and highlights how much it costs to live in Waltham Forest.
You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.
You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.
We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.
Apply
How to apply
To start this course in September 2025 or February or May 2026, apply through UCAS. You'll need:
- the UCAS course code - N501
- our institution code - P80
If you'd prefer to apply directly, use our online application forms below:
How to apply from outside the UK
You can get an agent to help with your application. Check your country page for details of agents in your region.
To find out what to include in your application, head to the how to apply page of our international students section.
If you don't meet the English language requirements for this course yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Admissions terms and conditions
When you accept an offer to study at the University of Portsmouth, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.