Business and Management (Business Analytics) BA (Hons)

Through practical workshops and collaborative activities, you’ll learn how to communicate clearly, work with others respectfully and make purposeful use of technology in your learning. You’ll explore how to find and evaluate reliable information, use academic sources correctly, and reference your work following university guidelines.

You’ll also reflect on your own strengths, goals and areas for development. This will help you build self-awareness, support your wellbeing and develop as an independent learner.

Assessment includes a portfolio of tasks that demonstrate your developing academic skills where you will communicate your ideas clearly and appropriately. This may include workshop activities, short pieces of writing, or oral presentations.

You’ll work hands‑on with Excel, learning how to enter and manage data, use simple functions, format worksheets, adjust layouts, and create clear and meaningful charts. These practical skills will help you analyse information with confidence and communicate your findings to a range of audiences.

You’ll learn how numerical techniques support analysis and how to interpret results in ways that add value in real business settings.

Throughout the module, you’ll strengthen your analytical thinking and digital literacy, giving you a solid foundation for further study in business, finance, and management analytics.

This module will introduce you to marketing as a discipline and the tools that support effective marketing decisions.

You'll understand how organisations identify customer needs and turn them into practical strategies and reflect on the trends and influences shaping modern marketing practice.

Through interactive activities, you’ll connect marketing principles to the real work carried out by marketing professionals.

Across the module, you’ll learn to explore the elements of the marketing mix, recognise key marketing concepts and challenges, and discuss how the marketing environment affects planning and decision‑making.

You’ll explore how diversity, digitalisation, and new forms of work influence everyday experiences of working and managing. You’ll examine how organisational culture, structure, and reward systems interact with employee attitudes, motivations, and individual characteristics to shape behaviour.

This module also covers key operational HR functions and helps you understand how HR supports organisational competitiveness through effective people practices.

You’ll learn through a range of interactive and applied activities, including workshops, case studies, simulations, industry projects, and community engagement. These experiences help you connect theory to real workplace challenges.

Explore key principles and decision‑making frameworks, including process design, capacity and resource management, supply chain performance, inventory control, lean practices, quality management, project management, and approaches to operations improvement.

This module also looks at how organisations integrate systems, manage complexity, and balance efficiency with sustainability. You’ll examine how environmental, social, and technological factors influence operational choices and long‑term business performance.

Through case studies, simulations, process mapping, data‑driven analysis, collaborative project work, and applied problem‑solving, you’ll investigate real operational challenges and practise using management tools in practical contexts.

Through hands-on and practical learning you'll analyse customer behaviour, spot meaningful patterns, and turn data into clear and actionable recommendations. You’ll work with a range of analytical tools to evaluate trends, interpret engagement, and understand how different groups of customers behave across channels.

This module covers core areas such as demographics, segmentation, profiling, marketing metrics, digital and social media analytics, customer journey mapping, touchpoint analysis, and Customer Lifetime Value (CLV). You’ll also explore the ethical and regulatory responsibilities involved in handling customer information.

Through case studies, group projects, simulations, journey‑mapping workshops, and data‑driven reporting tasks, you’ll apply theory to realistic marketing scenarios and build confidence in using data responsibly.

Develop your ability to interpret financial statements, evaluate management reports, and understand how accounting standards, regulatory frameworks, and ethical responsibilities shape business practice.

The finance element of this module introduces key theories, models, and tools used to assess investment opportunities, financing choices, and dividend policy. You’ll explore how organisations make these decisions and how financial strategy adapts to changing business environments.

Across this module, you’ll apply core accounting and financial techniques, interpret and evaluate financial information, analyse major financial models, and integrate financial insights into wider organisational strategy.

In this module, you’ll develop the knowledge and practical skills to use data for informed HR decision-making.

You’ll learn how to analyse workforce data to identify patterns and trends in recruitment, performance, and retention, and apply people analytics techniques to assess employee engagement, experience, and productivity. The module explores key areas including recruitment analytics, performance metrics, employee engagement analysis, retention trends, and diversity, equity, and inclusion (DEI) metrics.

You’ll gain hands-on experience through data exercises, case studies, and collaborative projects that simulate real organisational challenges. Ethical and legal considerations are embedded throughout, ensuring you understand how to handle sensitive people data responsibly and in compliance with regulations.

By the end, you’ll be able to interpret HR data, generate actionable insights, and support evidence-based HR strategies that enhance organisational performance and employee outcomes in practical workplace contexts.

You'll develop your ability to analyse, visualise, and communicate data in ways that support effective decision‑making in business settings.

Working with a range of datasets,you'll uncover patterns and trends before delving into more explore advanced analytics. Through data transformation methods and storytelling you'll get hands-on with create interactive dashboards, workshops that include data modelling tasks and storytelling activities.

This module will develop your skills in analysing financial and accounting data to support evidence‑based decision‑making in business.

You’ll explore advanced financial statement analysis, management accounting analytics, forecasting, budgeting and scenario modelling. The module also introduces investment and risk analytics, capital allocation decisions, and business valuation techniques to help you assess performance and guide strategic choices.

Ethical practice underpins the module, with attention given to data integrity, governance responsibilities, and responsible use of financial information. Your learning takes place through case studies, scenario planning exercises and practical workshops where you'll discuss ethical dilemmas and data challenges.

This module gives you the space to demonstrate what you can achieve when you take full ownership of a significant piece of work, from identifying a topic to presenting your final outcomes.

You’ll begin by defining a clear problem or question and examining its feasibility. This involves exploring the wider context, understanding the needs and expectations of relevant stakeholders and clarifying the objectives of your proposed project. You’ll develop a plan that sets out the methods you’ll use, supported by a careful consideration of ethical responsibilities.

Through guided workshops, you’ll explore each stage of the project process, looking at research design, data collection, analysis and project organisation.

You'll also explore how appropriate technologies and research methods can support your investigation. You'll work with a supervisor to provide you with specialist guidance as you refine your approach and move towards producing your final output.

Your project may take the form of a written investigation, practical solution, digital artefact, or another approved format, but all projects must include evidence‑based conclusions or recommendations.

Alongside this hands-on element, you'll present your findings to different audiences and explain their significance or potential impact. These reflections will enhance your communication skills to support your future professional ambitions.