london academics

London Academics Support Future Entrepreneurs at Live Business Pitch Event

25 April 2025

2 mins

London campus academics recently joined budding entrepreneurs at Leyton Sixth Form College, bringing industry insight to a live business pitch event in the heart of Waltham Forest

Dr.Debashish Sengupta, Senior Lecturer in International Business and Management, and Dr.Ekaterina Kuzmina, Senior Lecturer and Course Leader in Digital Marketing, were invited to take part in a Dragons’ Den-style assessment where students pitched their own business ideas to a panel of professionals. 

The challenge? Students had to present a complete business concept — including costings, branding, marketing strategy, and a realistic growth plan. From innovative start-ups to socially driven ventures, the pitches reflected the energy and creativity of young people in the borough. 

It was genuinely inspiring to see such bold, thoughtful ideas from students at this stage of their journey. Their confidence and creativity show just how much potential there is in Waltham Forest’s next generation of business leaders. We were delighted to support them, challenge their thinking, and share a little real-world insight along the way.

Dr.Ekaterina Kuzmina, Senior Lecturer and Course Leader in Digital Marketing

If you are a school or college and would like to work with us, you can visit our schools and college webpage to find out more or email us at london@port.ac.uk