Dr Omar Khaled Abdelrahman

Senior Lecturer in Marketing

Summary

Omar is a senior lecturer in marketing and course leader for the BA Marketing programme.  He is responsible for designing and delivering marketing modules at both undergraduate and postgraduate levels.  

His interactive teaching approach encourages students to reflect on their own consumption experiences, apply their learning in practical contexts, and develop essential transferable skills. 

Beyond his teaching responsibilities, Omar is engaged in research and curriculum development activities. 

Biography

Omar is a Senior lecturer in Marketing and a Fellow of the Higher Education Academy. He completed his PhD at the University of Manchester, where he worked as a teaching assistant. Prior to joining the University of Portsmouth London, he was a lecturer at the University of Huddersfield, where he led and taught a range of marketing modules. 

Omar's research lies in the field of Consumer Behaviour and its sub-disciplinary area: Consumer Culture Theory (whereby consumption is explored from a social and cultural perspective). His research is highly interdisciplinary and uses a range of qualitative methods to explore issues related to consumption and consumer culture.

Research interests

  • Consumer Behaviour 

  • Consumer Culture Theory 

  • Nostalgia 

  • Vintage 

  • Consumers’ relationships with their possessions 

Publications

Abdelrahman, O.K, Banister, E. and Hampson, D.P (2020). “Curatorial consumption: Objects’ circulation and transference in the vintage marketplace”. Journal of Business Research, 114, pp. 304-11. https://doi.org/10.1016/j.jbusres.2020.03.029  

Abdelrahman, O.K, Banister, E. and Hampson, D. (2019), “I’m only a guardian of these objects”: Vintage traders, Curatorial consumption and the meaning(s) of objects” in Bajde, D., Kjeldgaard, D., and Belk, R.W (Ed.). Consumer Culture Theory (Research in Consumer Behaviour, Volume 20). Emerald, pp. 55–69 

Abdelrahman, O.K., and McCamley, C. (2022), “Gifts of Christmas past: buy second hand to give your loved ones the gift of nostalgia and imagination”. The Conversation. 

Teaching responsibilities

  • International Marketing 
  • Research Methods in Marketing