Dr Jessie Qun Ren

Dr. Jessie Qun Ren 

Senior Lecturer in International Business and Management 
 

Jessie is an experienced and inspirational senior lecturer, passionate about providing an excellent student experience. Her focus is on contributing to undergraduate and postgraduate modules and courses, delivering high quality teaching, developing inspiring module materials, and planning engaging learning activities. She responds to students’ needs and take part in relevant aspects of student support and engagement enhancing the overall student and staff experience. 
 

Current modules taught: 

  • Corporate Strategy 

  • Marketing Principles and Practice

  • Introduction to Business Analytics

  • Professional and Academic Skills for Success

 

Qualifications

  • June 1993 - BA English at Suzhou University of Science and Technology in China
  • April 2005 - MA International Business Finance at Bournemouth University Business School
  • March 2011 - PhD in Strategic Management at Bournemouth University Business School

 

Career biography: 

Jessie has over 10 years of rich teaching and management experience in delivering Business and Marketing Modules to diverse student cohorts, from full-time Foundation, UG, PG and MBA Courses in the UK HE Sector.  Before coming to Portsmouth London, Jessie was senior lecturer in the University of Solent and University of West London. Working as External Examiner roles, Jessie has engaged in the moderation of assessment tasks and students’ assessed task for Undergraduate Business Management Programme, University of Coventry and the External Examiner for MBA Course, University of Glyndwr and Foundation courses of University of Reading. 

As a researcher with a good track record of publications, Jessie is the Associate Editor for Asia Pacific Journal of Innovation and Entrepreneurship (APJIE), an international, interdisciplinary open-access peer reviewed journal she also is the Senior Editor & Regional Editor for the Journal of Organisational Studies and Innovation (JOSI), an international open-access peer reviewed journal. she secured the externally national level research funding of Academy of Marketing Research Funding 2021.  
 

Research Interests: 

  • business/innovation ecosystems) 

  • B2B marketing 

  • Stakeholder management 

  • customer experience and big data analysis 

  • Supply chain management. 

Publications

Peer Reviewed Journal Papers Published

  • Ren, Q., and Xu, X., and Scullion, R., and Lin, Y., and Wang, S., (2025) Linking Social Exchange Theory to B2B Relationship Innovation Management: The Moderating Role of Reciprocity. Technological Forecasting & Social Change. (ABS 3* Journal, Impactor: 12.0) (Status: Conditional Acceptance and revised paper to be submitted by Dec 17, 2024)
     
  • Ren, Q., and Xu, F., Ji, X., and Wang, X., and Bellow, F., 2025. Visitor experiences and satisfaction in theme parks: an exploration of travel companions on the study of digital platform TripAdvisor. Journal of Organisational Studies and Innovation. Volume 12, Issue. 2, Summer.
     
  • La, L; Xu, F., Ren, Q; Zhen, F, & Lobsang, T. Understanding Consumers’ Sentiment Expressions in Online Reviews: A Hybrid Approach. Journal of International Consumer Marketing. (Publication date: 8th Oct 2021). Available:  https://doi.org/10.1080/08961530.2021.1982807
     
  • Ren, Q., Rong, K.., and Lu, C., Liu, G and M, Ross.,2020. Value-informed Pricing Strategy: Evidence from Chinese Massively Multiplayer Online Role-Playing Games. International Journal of Market Research (ABS, 2* Journal). Volume 62, Issue 3. 350-368.  Available online 03 Oct 2018: https://doi.org/10.1177/1470785318799909
     
  • Ren, Q., Xu, F., and Ji, X., September 2019. Use of the Pathfinder Network scaling to measure online customer reviews: A Theme Park Study. Journal of Strategic Change. 28:5, papge: 333-344. (ABS, 2* Journal) Available: https://onlinelibrary.wiley.com/doi/abs/10.1002/jsc.2288
     
  • Rong, K., and Ren, Q., and Shi, X., 2018. The Determinants of Network Effects: Evidence from Online Games Business Ecosystems. Technological Forecasting & Social Change. (ABS 3* Journal), Volume134, page.45-60. Available online 18 May 2018: https://www.sciencedirect.com/science/article/pii/S0040162517313318; https://doi.org/10.1016/j.techfore.2018.05.007
     
  • Ren, Q., and Ross, M., and Yu, S., 2018. A Multidimensional Ecosystem for the 3D Printing Industry and its Potential Effects. Journal of Organisational Studies and Innovation. Volume 5, no. 4 Winter. Available: http://www.mbacademy.org.uk/index.php/home-josi; http://www.mbacademy.org.uk/journals/2017-2018/vol-5/issue-4/Qun%20Ren.pdf
     
  • Tsang, D., and Ren, Q., 2015. Viral Marketing and the New Competitive Advantage. Journal of Organisational Studies and Innovation. page, 41-54, 2(1) Winter. [Available online: http://www.mbacademy.org.uk/index.php/archive; OR: http://www.mbacademy.org.uk/journals/2014-2015/vol-2/issue-1/Denise%20Tsang%20and%20Qun%20Ren.pdf
     
  • Ren, Q., and Hardwick, P., 2009. Analysis of strategic alliance management – lessons from the failure of Korean and Japanese licensed games in China. International Journal of Chinese Culture and Management, 2(1), 1-14. Inderscience Enterprises Ltd. Available: https://www.inderscienceonline.com/doi/abs/10.1504/IJCCM.2009.023596
     
  • Ren, Q., and Hardwick, P., 2009. Analysis of the talent exodus in the Chinese online game labour market, International Journal of Chinese Culture and Management, 2 (2), 179-190. Inderscience Enterprises Ltd. Available: https://www.inderscience.com/info/inarticle.php?artid=29253


Conference Papers Published

  • Ren Q., Xu, F., and Ji, X. etc. Visitor experience and Satisfaction in theme parks: an exploration of travel companions on the study of Digital Perform TripAdvisor  (Presented in 23rd MBAcademy International Business Conference, 15-16 Dec 2023, Brunel university of London (https://www.mbacademy.org.uk/index.php/home-dec-2023-conference, to be published in JOSI.
     
  • Yu, S; Ren,Q; Li,Y; Zhao,M; 2016. Exploring the Essence of A Multidimensional Ecosystem for 3D Printing industry -Evidence from Technology and Social Innovation. In: BCS 21st annual Quality SG’s INSPIRE 2016 conference Education Quality Matters: Trends and Challenges (ISBN 978-0-99889-3-7), 2016, 21-22 March, Bournemouth University [Available: http://sqminspire2016.weebly.com/inspire-timetable-17-03-16.html
     
  • Rong K; Wang, Z; Hu,W, Ren,Q, Yang, X, 2016. Network Effects of Online Platform Ecosystem: Evidence from 3D Printing Service Platform. In: European Academy of Management Conference (EURAM Conference), 2016, June 1-4th, Paris, France. [Available: http://www.euram-online.org/annual-conference-2016.html]
     
  • Liu, C.-Y. G., Ren, Q. and Hardwick, P., 2012. Integrated Pricing Framework for MMORPG Providers: A Study of the Chinese Online Game Industry. In: Academy of Marketing Conference 2012, 2-5 July 2012, School of Management, Southampton University, UK
     
  • Ren, Q., and Hardwick, P., 2008. Revenue Model Innovation in the Chinese Online Game Market, In: Artur, L, et al, ed. 12th International MindTrek Conference: Entertainment and Media in the Ubiquitous Era, Oct 2008 Tampere, Finland. New York: Association for Computing Machinery, 44-48
     
  • Tsang, D., and Ren, Q., 2006. Chinese Management and the Growth of Indigenous Online Game Firms in China. “Modernization, Modernity and Media in China “Conference, June 15-16, University of Westminster, UK.
     
  • Ren, Q., and Yang, X, 2004. Analysis of the Development of Chinese Online Game Industry, Europrix Scholars Conference, Nov 11-12, Tampere, Finland, which is available online at: http://www.mindtrek.org/sc/papers/
     

Book Chapters Published

  • Ren, Q., and Hardwick, P., 2011. Pricing model dynamics in the Chinese online game market, In: Electronic globalized business and sustainable development through management: Strategies and Perspectives. New York: IGI Global, 135-146.
    DOI: 10.4018/978-1-61520-623-0; ISBN13: 9781615206230; EISBN13: 9781615206247
     
  • Ren, Q., and Hardwick. P., 2010.  Chapter 10: Analysis of online game distribution in Internet Cafés in China, In: Regional Innovation Systems and Sustainable Development: Emerging Technologies.  New York: IGI Global, 139-15.
    DOI: 10.4018/978-1-61692-846-9; ISBN13: 9781616928469; EISBN13: 9781616928483